More Women and Girls Playing More Golf
Berkley Golf Consulting
Nancy Berkley, President

MY MISSION:  More Women and More Girls Playing More Golf 

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ALL ABOUT WOMEN AND GIRLS GOLF  -- NEWS, VIEWS AND MY OPINIONS

Nancy Berkley, Berkley Golf Consulting, Inc., President

Author:  "Women Welcome Here -- A Guide to Growing Women's Golf" published by the Natioinal Golf Foundation www.ngf.orgc

 BE HAPPY, BE HEALTHY. LIVE LONGER, PLAY GOLF™

Did you know that studies have shown that women who play golf live longer? Think about it: Golf is a mind-body exercise (the best kind) as well as providing the physical exercise of walking even when using a cart. Playing golf helps women maintain balance, flexibility and posture. Need proof: Look at the women playing golf at your club. Aren't there some amazing 80-year and 90-year old women? Further evidence: Read "Brain, Heal Thyself" in the February 6, 2015 issue of the Wall Street Journal. Walking two miles a day has shown in studies to prevent dementia, alzheimers and Parkinson's Disease.


See www.womensgolf.com/lpga-international-crown-rio-olympics/ for my article about what a "global" season this is for womens golf.

Womensgolf.com is a go-to website for information about all topics of interest to women golfers and junior golfers with expert contributors on all topics. Flattered to be among the contributors.


“What is the Best Women’s Golfing Nation in the World?” sums up what the LPGA’s UL International Crown is all about.

This coming July 21-24 will be the second LPGA UL International Crown Tournament. It will be held at the Merit Club just outside Chicago, Illinois. Spain carried home the crown in 2014.  The Crown is held in alternate years of the Women’s Solheim Cup and gives golf fans an opportunity to see the best women golfers compete in a match play format: Country Team vs Country Team. When Commissioner Mike Whan put this event on the LPGA schedule several years ago, he must have had his crystal ball handy and knew that golf was “Going-Global.”


Here’s how the International Crown works: Four golfers from eight countries compete for the Crown in a series of 3 days of team match-play events and a final day of match-play singles. The eight countries in the 2016 Crown were selected back in early April based on the total points of the country’s top players as identified in the Rolex Women’s World Golf Rankings. The Rolex World Rankings are based on players’ performances on eight different global golf Tours. See http://www.rolexrankings.com/en/faq/ for a good Q&A.

Who is the best woman golfer in the world?  The International Crown Tournament is a great preview for the Rio Olympic Women’s Golf competition (August 15-21) where the "best golfer in the world" is crowned. Players also play for their country. However, the format for the Crown is match-play (win/lose/tie each hole) and the format for the Olympics is stroke play (total strokes over 18 holes). Watch them both to understand the different dynamics and strategy between match and stroke play.

The Crown teams for each country will be finalized at the conclusion of the KPMG PGA Women’s Championship June 6-12 in Seattle, Washington when the final player in the final round sinks her putt and the Rolex Women’s World Golf Rankings are updated.  There are only three more LPGA tournaments before those Rankings are finalized; so, enjoy watching some great competitive golf in the next few weeks especially as the announcers talk more about the Crown and the Olympics. The stakes are high.


BUT IF THE INTERNATIONAL CROWN WERE HELD TODAY, MAY 23rd, the following 4 women would qualify to represent their country’s team in the LPGA International Crown.  The players are listed in order of their Rolex Rankings as of May 23, which include the LPGA Kingsmill results. And just to make everyone watch the next three LPGA tournaments, I’ve added some notes in parentheses.


Korea: Inbee Park, Sei Young Kim, In Gee Chun, Amy Yang. (It’s a bit of musical chairs for the Japanese team because they have so many outstanding players. Park is way up in the Rolex Rankings and even though she withdrew from the Kingsmill due to a sore thumb, her spot at the top is probably very secure. But there are several other Korean players who could move up into the top four – stay tuned!)

USA: Lexi Thompson, Stacy Lewis, Gerina Piller, Cristie Kerr. (Gerina played “lights-out” at Kingsmill and not only moved ahead of Christie Kerr on the USA International Crown Team but also Gerina has moved into the 15th spot in the Rolex World Rankings which means that the USA may now have 3 players on the Olympic Team joining Lexi Thompson and Stacy Lewis. But keep your eye on USA Brittany Lincicome who also played well at Kingsmill and has moved up 2 places in the Rolex Rankings.)

Japan: Hanukyo Nomura, Shiho Oyama, Mika iyazato, Ayaka Watanabe. (There are three Japanese players that are in contention for that 4th spot: Suzuki, Kikuchi and Ueda)

Taipei: Teresa Lu, Candie Kung, Yani Tseng, Ssu-Chia Cheng. (In 5th place is Wei-Ling Hsu)

Thailand: Ariyu Jutanugam, Pomanong Phatlum, Moriya Jutanugam. Nontaya Srisawang. (In 5th place is Thidapa Suwannapura who could challenge for that 4th team slot)

England: Charley Hull, Holly Clyburn, Melissa Reid, JodiEwart Shadoff. (Watch for competitive play from Georgia Hall and Florentyna Parker to see if they can outplay Shadoff for a spot on the team.)

China:  Shanshan Feng, Xiyu Lin, Jing Yan, Yuting Shi.  (It’s still a contest for that 4th member: watch Simin Feng,  Haruka Morita-WanyaoLu  and Yan-Hong Pan)

Australia:  Minjee Lee, Karrie Webb, Su-Hyun Oh Rebecca Artis. (Saran Jane Smith could move into 4th)

And thinking globally... It is very easy to forget that the LPGA Tour is not the only Tour that impacts the Rolex Rankings.  The Rankings include performance results from the following 8 tours:  LPGA, JLPGA (Japan), KLPGA (Korea), LET (Europe), ALPG (Australia), Symetra Tour, (LPGA developmental tour),  LETAS (LET developmental tour), CLPGA (China). 


OLYMPIC UPDATE

WHAT 60 GOLFERS FROM WHAT COUNTRIES WILL PLAY IN THE OLYMPICS IN RIO DE JANEIRO, BRAZIL AUGUST 15-21?

At the conclusion of the U.S. Women's Open August 10, 2016, played in CordedeValle just south of San Francisco, the women's Rolex Ranking will be updated to reflect results of the Open.  Here's a brief overview of how the 60 Olympic competitors will be selected:  All of the top 15 Rolex-ranked women will qualify for the Olympics EXCEPT no more than 4 players from any one country will be allowed to compete.  Korea has 4 golfers in the top 15 as of May 23  Rankings.  AND GERINA PILLER PERFORMANCE AT THE KINGSMILL CHAMPIONSHIP MOVED HER UP INTO THE TOP 15 -- SO AS OF MAY 23 RANKINGS, USA WILL HAVE:  LEXI THOMPSON, STACY LEWIS AND GERINA PILLER.  (Before Kingsmill, the 15th spot was held by Suzanne Pettersen, but with three more tournaments to play:  the LPGA Volvik Championship May 23-29, the ShopRite LPGA Classic May 30-June 5 and the KPMG Women's PGA Championship June 6-12.

Currently as of World Rolex Rankings as of May 23rd, there are 37 countries that will be represented in the Women's Golf Olympic Games.

http://www.rolexrankings.com/en/rankings

http://www.lpga.com/2016-olympics

SEE "RIO OLYMPICS" TAB ON LEFT FOR WOMEN GOLFERS THAT "MIGHT" BE GOING TO RIO AS OF MAY 23, 2015


NEWS TREND:  WILL MEN AND WOMEN PLAY TOGETHER? COMPETE TOGETHER? BE ON TV AT THE SAME TIME?

In April 2016, the LPGA Tour and the PGA Tour announced that they have formed a strategic alliance. What that means is not spelled out... yet. But, I am always in favor of all positive cooperative efforts in the U.S. golf industry. History will probably show that the Alliance was made possible by two very positive and forward thinking leaders: Mike Whan, the Commissioner of the LPGA Tour, and Tim Finchem, the Commissioner of the PGA Tour.

And, this past weekend ending May 8, 2016, the Ladies European Tour and the European Men's Tour played in Morocco on the same venue (two different courses) at the same time.  That's history-making!

Both tournaments on TV at the same time is important because it informs "fans" how male and female golfers are different and similar; how courses for female and male golfers are set up differently and it publicizes in a way that cannot be missed that golf is a game for both women and men.  Not living in Europe (or Morocco), please anyone send a note to my facebook account or tweet how the tournament went over.

YES... HEARD FROM A READER AND LEARNED ABOUT A TOURNAMENT IN AUSTRALIA ... THE VICTORIAN OPEN WHICH HOLDS A MEN'S AND WOMEN'S CHAMPIONSHIP.  IT IS HELD IN MELBOURNE AUSTRALIA.  THE MEN'S AND WOMEN'S FOURSOMES ALTERNATE ON THE COURSE; SO GET TO WATCH THEM BOTH FROM YOUR SAME SPOT IN THE GALLERY.  (AND GUESS WHAT? THE WOMEN DON'T HOLD UP THE COURSE!).  

The closest we have come in the U.S. was having the USGA Men's and Women's Opens held on the same course -- one week after the other.  But because the USGA schedules its tournaments years ahead, we will have to wait to see how this plays out in the U.S. with the USGA and with the new alliance between the LPGA Tour and the PGA Tour.



IS JUNIOR GOLF REALLY GOOD FOR KIDS?

See the two different paths that junior-golf is taking.  What's right for your young golfer?  Read my opinion on 

https://www.womensgolf.com/is-junior-golf-good-for-kids/ 

If you have a talented young golfer, registration is now open for the Drive,Chip & Putt local qualifying competitions in the U.S. 

https://www.drivechipandputt.com/find-a-competition   

Always a big "thank you" to owners and managers of www.womensgolf.com for the opportunity to do opinion pieces. And another big "thank you" to the the USGA LPGA Girls Golf program www.girlsgolf.org for leading me to the top girls-golf instructors for their views about how to teach kids. Watch for more -- including advice for parents.  And look for the newest teaching program:  The Little Golf Train www.littlegolftrain.com.  The Little Golf Train has  certificiation program for teaching kids beginning at age 2.  

 


IN MY OPINION: 

What Happened to Jordan Spieth at the 2016 Masters?

Even though this is a "women's golf" site. both women and men follow similar guidelines in competitive, professional and even recreational golf.  Take a look at an article on www.womensgolf.com "How to Coach for Match Play Golf" that I wrote with the help of Dr. Pat Donnelly.
https://www.womensgolf.com/coaching-match-play-golf/

Pat Donnelly's advice has a bearing on Sunday at the Masters.  Jordan Spieth was having some swing problems which is why his instructor returned to Augusta on Saturday. But, when insecurity strikes, no lead is good enough -- not even five strokes after the front nine on the final round.

After a couple of missed shots on the 10th and 11th, Spieth moved to a match-play aggressive "beat my competitor" mode on the 12th rather than playing what Dr. Donnelly describes as playing against "old man par."

On the 12th hole, after a poor drive into the water, Jordan made an aggressive match-play-type decision. He took a risky shot to the green rather than playing from the drop-zone against "old man par". The results were worse.

I don't think it is correct to say that Spieth "collapsed". I think a better description is that he mistakenly changed his competition gears for a couple of holes. But, I am sure we will see many Spieth victories in the future!

Congratulations to Danny Willett of England who plays on the European Tour. And as I had predicted prior to the Masters, this 2016 Masters was going to be more global -- a competition of players from more countries than ever before. We are warming up for the Olympics.


2017 DRIVE CHIP AND PUTT COMPETITION:  LOCAL AND REGIONAL QUALIFIERS BEGINNING.  

See https://www.drivechipandputt.com/fin-a-competition


FROM THE 2016 DRIVE CHIP AND PUTT COMPETITION:   ABOUT ANGELINA TOLENTINO, AGE 9.

Eighty junior golfers representing 30 U.S. states and two Canadian provinces earned an invitation to Augusta National Golf Club to compete in the third annual Drive, Chip and Putt Championship National Finals, which were played on Sunday, April 3, 2016, prior to the start of the Masters Tournament. 

Angelina Tolentino, age 9 from New Jersey, competed on Sunday April 3 at Augusta National in the Drive, Chip and Putt National Finals.  What does it take to be this good? It takes natural talent, a supportive family and professional guidance. Angelina has been under the watchful eyes of a training institute -- the Golf Performance Institute -- who helps Angelina develop both her physical and mental skills. Watch for my follow-up article about Angelina after Sunday's finals based on interviews with her along with my observations about girls golf on www.womensgolf.com. P.S. Angelina, I like your putting advice, "Keep your head still until you hear the drop." Never too old to learn from such a talented nine-year old!   TO SEE ANGELINAS SWING, CHECK MY FACEBOOK PAGE.

How did she do?  Pretty good in my opinion.  After hitting her two drives Out of Bounds, she recovered and did really well on the chip and putt.  She sent me a video after the competition and like all good competitors, she focused on her good shots and her recovery from not meeting her expectations.  Watch for my longer article about Angelina and girls junior golf.  Is all this competition too much for children.  For information about qualifying for the 2017 Drive Chip and Putt, check www.usga.com   


Watch the 2016 LPGA Season on TV!  go to www.lpga.com and click on the Tournaments Tab

The 2016 LPGA Season coming up is the strongest season in years – many years!  More tournaments, more prize money and performances will determine who goes to the Rio Olympics, who plays in the LPGA International Crown and who competes in the “Road to the the CME” and the season’s concluding  CME Tour Championship

To follow the season, go to http://www.lpga.com and go to the “Tournaments” tab.  Check out when it is televised in your area and if necessary, tape it.   Follow the results on LPGA.com.   While you are there, hit the “Download Schedule” under the Tournament bar and you will be able to put the season dates directly into your calendars – such as Outlook.


The LPGA Tour and the PGA Tour have formed a strategic alliance.  What that means is not spelled out... yet.  But, I am always in favor of all positive cooperative efforts in the U.S. golf industry.  History will probably show that the Alliance was made possible by two very positive and forward thinking leaders:  Mike Whan, the Commissioner of the LPGA Tour, and Tim Finchem, the Commissioner of the PGA Tour.  Watch for more to follow on www.womensgolf.com and sign up for their Newsletter which will include my thoughts on the new Alliance.


In March 2016, The National Golf Foundation in Jupiter, FL, released the number of golfers in the U.S. for the year 2015.  

The total number of golfers is slightly down, but the number of golfers trying the game for the first time is up. The bad news is that beginners are not staying with the game.  Why this should surprise anyone baffles me.

 I have been reporting and speaking about what I think is the problem.  And that is that the "Gatekeepers" of the game -- the people that let you in the golf course and manage your experience -- just are not doing their job.  And sorry to say, that job is almost exclusively managed by The PGA of America.  I refer to The PGA of America as the gatekeepers of the game.  I delivered a presentation to the Carolinas PGA Chapters where I spelled it all out... see the Tab on the left bottom titled "CPGA Seminar."   I have a "Best Practice List" (see Tab on left) that was created primarily to help male PGA Professionals understand what a real "welcome" is for women golfers.. especially new golfers.  I have just rewritten the intro to the Best Practices because they apply to ALL golfers whether men or women or young or old.  Pete Bevacqua, the CEO of the PGA of America was just re-upted for a new term.  He has a very important challenge to inspire and teach his Gatekeepers to put out the welcome mat and to be measured by how many new golfers they keep coming back!  See the Wall Street Journal, Tuesday, March 8, 2016 for their article "How Golf Is Failing Its Beginners."  Watch for my updates from the National Golf Foundation on the numbers.


The 7 Newest Trends for Women Golfers -- Observations from the PGA Merchandise Show January 2016:

I was at the PGA Merchandise Show in Orlando, Florida January 26-29, 2016 where hundreds of manufacturers of products for the golf industry show their products to the representatives from golf facilities from around the world. I spotted 7 Trends that will make a difference to women golfers.  Read about them in the February Newsletter on www.womensgolf.com or on Nancy Berkley Facebook pages. Here's my summary    

Golf Industry Trends for 2016 – Nancy Berkley

Trend #1 – The game of golf is in an “up-tick” mode.  There was more energy in the air at this year’s show than in any in the past few years.   The U.S. and world stock market may be having jitters, but golf offers relaxation, distraction and fun.

Trend #2 – More equipment manufacturers are paying more attention to women golfers.  Callaway announced at a breakfast for women leaders in the industry that it was very serious about womens golf.  Callaway introduced a new line for women golfers developed with technology from the Boeing company.  NOTE: February 6, 2016, Diana M. Murphy of St. Simons Island, Ga. is elected to serve a one-year term as the 64th president of the United States Golf Association (the USGA).  She is the second woman in the USGA's 121-year history to serve as president, following Judy Bell, who was president in 1996 and 1997.  The USGA together with the Royal and Ancient (the R&A) in Scotland governs the game of golf worldwide.  For a full history of womens golf see my HISTORY TIME LINE on side bar.

Trend #3 – More manufacturers are paying more attention to junior golfers. [U.S. Kids, Garb].   The age of junior golfers is getting younger.  Top teachers of junior golf now including those on the top U.S. Kids Teachers List introduce it at the age of three.  The Little Golf T.R.A.I.N. introduces golf to 2 year-olds.  But the emphasis is on fun -- not performance. 

Trend #4 – Women’s golf clothes are more beautiful than ever.  Watch for ruffles, lace and matching patterned tops and bottoms. My favorite is the new PUMA line for women.  PUMA moved its women's clothing design division from the east coast to the west coast -- and what a difference.  Look for PUMA's tights with matching skorts,  News:  they have them as of May 2016/ beautiful sleeve detail on women's shirts and skirts and bottoms in same pattern offering the slimness and style of golf dresses (without the "dress" part).

Trend #5 – Women’s traditional golf attire is incorporating fitness attire. It's not only fitness fabrics but a serious introduction of tights with skorts.  The U.S. Solheim Cup team with its stars and stripes tights was the tipping point. Smart golf facilities will have to rethink their women’s “dress-codes”.   [News! Adidas just released in late February its designs for US Olympic teams and guess what?.... there is a ladies sleeve-less shirt with no collar. That is non-traditional attire... just as I predicted... and on the world stage.J  More News:  Just as I predicted:  I just bought a PUMA skort with attached tights -- this is golf attire, which means it comforms to the LPGA Tour Dress Code.  

Trend #6 – Women in business are more strongly promoting women’s golf as a success strategy. And outstanding Center Stage Panel confirming that more women are using more golf as part of their business strategy.  Watch for the KPMG Women's PGA Championship, June 6-12 with a centerstage Women's Forum for women business leaders.  

Trend #7 – More global golf travel.   Booths from Ireland, Mexico and Turkey to name a few and great luxurious vans for group-travel.  I'm keeping my golf suitcase and clubs packed.  


STAY UP TO DATE ON WOMENS GOLF WITH FREE NEWSLETTERS:

For a good update on womens golf (published every few weeks), sign up for the free Newsletter on www.womensgolf.com which includes original material written just for the Newsletter.  It includes my "Notes from Nancy" -- a short op-ed paragraph or two about something of interest to female golfers.   The next womensgolf.com newsletter in early February will include my Notes from the PGA Merchandise Show in Orlando Florida and what I think are the products and trends in women's golf.  Womensgolf.com is the most read on-line golf magazine for women with an excellent and varied group of contributors covering a broad range of topics for and about women and girls interested in golf.    

Another free newsletter that comes out weekly is available on www.golfforher.com a website developed by the Women's Committee of the World Golf Founation (of which I am a member).   The Newsletter provides a selection of recent popular articles from the site.  The site is organized for golfers of different skills and interets such as a "New to Golf" section. 

And another newsletter I like is published by the Ladies European Tour (LET) see:  www.ladieseuropeantour.com  

The Rolex Rankings which are key to who plays in the Olympics, gather placement statistics from many different women's tours... including those in Europe organized by the LET and those in Asia.  Many women golfers play on several different Tours if their schedules permit.


As founder and President of Berkley Golf Consulting over fifteeen years ago, I am a recognized expert in the history-- and future growth -- of women's and girls' golf in the U.S.  As the LPGA has extended its global reach along with other global women's golf tours such as the Ladies European tour (the LET) and with the growth of women's golf in Japan, Korea, China and Australia -- women's golf is now a worldwide sport. The timing is perfect for the Olympic Games in Rio in 2016 and the historic return of golf to the competitions.  Follow my observations on www.womensgolf.com -- a website with a world-wide audience and a monthly newsletter.

My mission as an advocate of women's golf is simple: To increase the number of women and girls who play and enjoy golf!   Current 2015 statistics indicate that about one-third of all new golfers in the U.S. are women.  The challenge is to keep them playing golf.  In an industry where in the United States 99% of the "gatekeepers" to courses are male PGA Golf Professionals, there are many challenges.  Berkley Golf Consulting.com (also www.nancyberkley.com)  is both an informational resource with personal editorial comments.  I have always maintained an honest and independent voice about women's golf.   

My services include writing about golf for women golfers and junior girls AND consulting and advising golf industry associations, facility professionals, golf course management companies about how to grow the game at their own facilities.  I offer educational programs to women golfers as well as to PGA of America professionals.   I am a member of the Womens Committee of the World Golf Foundation and participated in establishing and reporting on www.golfforher.com -- a website for women golfers that is well-organized by topics and offers a weekly newsletter. 

My expertise is based on decades of playing golf recreationally beginning in college and during my years as a lawyer and marketing executive.  With fifteen years of additional research about women's golf and more recently junior-girl golfers, I am a committed advocate to growing women's golf both as players and also as fans.  

My experiences on golf club boards and committees along with participation in industry organizations provides me with a unique understanding of the barriers women may sometimes feel and experience. 

I know that these barriers can be overcome by understanding why women want to play golf. why they should play golf  and what a facility needs to do to keep them playing golf.  For specific information about my background and qualificatios, ABOUT NANCY_CV
 



 TIMELINE OF THE HISTORY OF WOMEN'S GOLF FROM 1552 TO THE PRESENT 

SINCE MARY QUEEN OF SCOTS REPORTEDLY INTRODUCED THE GAME IN 1552  - TO THE RECENT HISTORY-MAKING HOLE-IN-ONE BY HA NA JANG OF SOUTH KOREA ON A 218 YARD PAR-4 HOLE IN THE INNAUGURAL 2016 SEASON OF THE LPGA AT THE PURE SILK BAHAMAS CLASSIC...

CLICK ON "HISTORY TIMELINE" ON THE BAR AT LEFT.


MY FREE HELP LINE.  IF YOU HAVE A QUICK QUESTION, JUST USE THE CONTACT FORM ON THE "FREE HELP LINE" TAB. (DO NOT SEND AN EMAIL). IF I CAN ANSWER YOUR QUESTION IN FIFTEEN MINUTES OR LESS, IT'S MY GIFT BACK TO THE GAME OF GOLF AND THE WOMEN WHO PLAY IT.

 


 

Epilogue to the 2015 LPGA Season.  I was at the CME Group Tour Championship in Naples, Florida, November 19-22, 2015.  The stakes were high in this season-long competition.  And the winners were:

$1 MILLION DOLLARS TO 17-YEAR OLD LYDIA KO (New Zealand) FOR WINNING THE "RACE TO THE CME GLOBE.   $500,000 TO 38 YEAR-OLD CRISTIE KERR (U.S.) FOR WINNING THE CME GROUP TOUR CHAMPIONSHIP. INBEE PARK OF SOUTH KOREA WON THE VARE TROPHY FOR LOWEST SCRORING AVERAGE. LYDIA KO ALSO WON THE ROLEX PLAYER OF THE YEAR.  

MY ARTICLE  ABOUT THE LPGA - CME GROUP - GRAND FINALE TOURNAMENT IS PUBLISHED ON  www.womensgolf.com 

Out of the field of 72 players in CME Group Tour Championship, 24 players were from the U.S. But that number does not reflect those who reside outside the U.S. but very likely went to a U.S. college or university and maintain homes in the U.S.  The next country most represented in the CME Group finale is Korea with 17 players.  Women's golf is global.   This summer the Rio Olympics will include golf competitions for the first time in a century.

See www.womensgolf.com.  The publishers are very experienced with social media -- lots of followers on Twitter and Facebook -- and they have an excellent sense of what women golfers want to read about. The topics are those not found on other websites.  And, the formats are easily read on ipads and small mobile devices. Most important for me, is that they welcome my opinions about women's golf news and my "op-ed" articles.  After decades of playing golf and writing about it, I have lots of experience and opinions to share.  I am in good company with contributing writers Deb Vangelow and Karen Palacios Jensen (both members of the LPGA Teaching Division).  

SEE THESE OTHER RECENT ARTICLES on www.womensgolf.com

"ADVICE FOR WOMEN PLAYING BUSINESS GOLF"    My article gives key advice on topics women may not have thought about when playing "business-golf."  And, I explain why you don't have to be an expert golfer to play with clients and colleagues.  

"MATCH PLAY OR STROKE PLAY - WHICH DO YOU LIKE?

"ALMOST EVERYTHING THING YOU NEED TO KNOW ABOUT THE SOLHEIM CUP" 

"MY CONVERSATION WITH LPGA COMMISSIONER MIKE WHAN"  IN OUR 90-MINUTE INTERVIEW WE TALKED ABOUT HIS STRATEGY FOR THE LPGA, HIS ROLE AS A LEADER AND WHAT HE SEES IN THE LPGA'S FUTURE.  HIS ANSWER TO MY "BLANK-CHECK" QUESTION MAY SURPRISE YOU.  See www.womensgolf.com or link: https://www.womensgolf.com/mike-whan-nancy-berkley/

Want to know more about what women golfers made (and are making) history?

Want to know more about what women golfers who made (and are making) history?

SEE "HISTORY TIMELINE" (ON SIDE BAR) FOR NEW ADDITION TO THE HISTORY OF WOMEN'S GOLF -- LYDIA KO, AGE 18 BECOMES THE YOUNGEST WOMAN TO WIN AN LPGA MAJOR ON SEPTEMBER 13, 2015 AT THE EVIAN CHAMPIONSHIP, EVIAN, FRANCE.  AND TEAM USA WON THE 2015 SOLHEIM CUP (AFTER LOSING IT TO TEAM EUROPE IN 2013 AND 2011.)
 


 

 NOTE:  YOU MAY HAVE BEEN FORWARDED DIRECTLY TO THIS PAGE FROM www.cybergolf.com/womensgolf or to an article Iwrote about a particular subject for Cybergolf. I have written over 130 articles for and about womens golf that have appeared on the "womens golf" section of Cybergolf.com,a prominent builder of websites for golf facilities.  

THE CYBERGOLF ARTICLES ARE STILL AVAILABLE:  See and read them on the "CYBERGOLF ARTICLES" tab (on left side of this HOME page).  Use a "search" for a particular topic among the entire list of articles -- for example, search "LPGA" or "tournament".

Most Recently see (July 31, 2015):  "How Time Flies - A Decade of Reflections on Women's Golf" 


  

MANY VISITORS COME TO THIS SITE LOOKING FOR NUMBERS .. ABOUT WOMEN GOLFERS... WOMEN'S GOLF SCORES... AGES OF WOMEN GOLFERS AND HANDICAP INFORMATION.  THAT INFORMATION IS LOCATED IN THE "HOW MANY GOLFERS" TAB.  

BUT HERE ARE SOME ANSWERS TO FREQUENT QUERIES -- ABOUT THE NUMBERS:

What is the average score of women golfers?  Let's look first at the USGA Handicap System scores.  The average official handicap of women golfers who report on the GHIN system is 26.  The median handicap is just about the same.  But that number can be misleading because many women do not report their handicap on the GHIN system.  Many golf facilities use state golf organizations for registering handicaps.  State systems or other "club-systems" still use the official USGA Handicap Index formula but just aren't included in the average. A bigger issue is that not ALL women even maintain "official" handicaps.  My guess is that probably one-third of the women golfers in the U.S. do not keep handicaps and that those women probably do not play competitively or all that often and have higher scores.  If ALL women golfers in the U.S. posted their scores, my estimate is that 50% of all women golfers would score over 100 on most golf courses.  

How many rounds of golf does the "average" woman play.  The reported average is usually around 18-20.  But the statistics for rounds used in computing the "average" does not include play at Par 3 courses or Executive coures.  And "average" is misleading. The most recent figures from the National Golf Foundation report that women between the ages of 18-34 play about 11 rounds per year.  In contrast, women 65 and older play an "average' number of 45 rounds per year.   It is very difficult to talk "averages." A more meaningful statistic is that about one-half of all women golfers in the U.S. play six or less rounds a year.  So in answer to "How many rounds do women golfers play?"  My answer is:  "NOT ENOUGH!"  Only 20% of golfers in the U.S. are female.  Compare that to Germany with 39% female golfers or the Netherlands and Sweden where 33% of all golfers are women.
 


 

                                             WHAT IS THE BEST GOLF RESORT FOR WOMEN IN THE U.S?  

Your problem is solved.  See the list of the top full-service resorts with women-friendly golf courses.  Check out www.gottagogolf.comJune magazine issue and a list of ten resorts plus a "wild-card" pick.  The nomination committee was composed of women leaders in the golf industry -- enjoyed being part of this group that really knows what women like.
  


Is There a Dress Code on the LPGA Tour?

Do you wonder whether there is a dress code for women golfers on the LPGA Tour?  Yes, indeed there is. It's very "short" -- that's a pun.  There are no restrictions on length of skirts, skorts or shorts!!  No requirements about collars on shirts. But "fitness attire" is not permitted.  Hmmm.... maybe golf facilities should think about loosening up their dress codes.   What do you think?  Tweet your thoughts to @nancyberkley or @womensonlygolf 
 


Women's Golf turns to fitness and fashion.  

In the 2015 U.S. Women's Open in Lancaster, Pennsylvania, Michelle Wie wore a NIKE sleeveless v-neck top -- attire not permitted at many golf clubs in the U.S.  (women's tops must have sleeves OR a collar).  But let's watch the Ricoh Women's British Open July 27 to August 2 in London England.  European dress codes for women are much more "relaxed than in the U.S.  Let's see whathe women of the Ladies Euroepean Tour (theLET) are wearing?

Almost old news:  What did you think of Lexi Thompson on the cover of the May 2015 "Fitness" issue of Golf Digest magazine that features Lexi bare-breasted with just a towel wrapped around her neck to suggest at least some decency?  Sex sells more sex, but it won't sell golf rounds.    Compare her 2015 cover on Golf Digest with Lexi as a 12-year old on the cover of Golfer Girl Magainze (see www.golfergirlmagaziine.com) for archives of theGolferGirlMagazine.


!!!!  THE NUMBER OF WOMEN (AND GIRLS) PLAYING GOLF IN THE UNITED STATES.

HOW MANY WOMEN GOLFERS ARE THERE IN THE U.S.?

ARE WOMEN GOLFERS IN THE U.S.INCREASING OR DECREASING... GROWING OR DECLINING? The question asked most often on this website.

NEWS FOR YEAR-ENDING 2014: THE NATIONAL GOLF FOUNDATION RELEASED SUMMARY PARTICIPATION DATA FOR 2014.

It will not have data for year-ending 2015 until the summer of 2016. The bottom line is that the number of women and junior golfers appears to have increased.  The survey reports on persons who play at least one round of golf during the past 12-months.  That is really a minimum number of rounds; so, don't get too excited about the statistics below.   In fact, the majority of women golfers play less than 3 rounds a year.

 

NUMBER OF GOLFERS IN THE U.S. AS OF YEAR-ENDING 2014 WHO REPORT PLAYING AT LEAST ONE ROUND OF GOLF

SOURCE:  NATIONAL GOLF FOUNDATION, JUPITER, FLORIDA

 

all

numbers in     millions    

   

 

 1998   

 

 1999

  

2000

 

2001

 

2002

   

2003

   

2004

   

2005

   

2006

   

2007

 

 

2008 

 

           

 

2009 

           

 

2010

 

      

 

2011     

 

 

2012

 

 

2013

 

 

 

 

*

2014

Adult

Female 18+

4.7

4.4

4.9

6.3

5.6

6.4

6.1

6.3

6.5

6.0

5.2

 

  4.8

 

4.7

 

  5.1

 

  4.4

 

 4.5

*est

 

4.7

Adult

Male 18+

18.4

18.9

20.9

20.2

20.4

20.6

19.7

19.8

19.7

20.1

20.5

  

 19.6

 

18.2

 

 

18.2

 

18.2

 

17.2

 

*

15.8

Total Adults

23.1

23.3

25.8

26.5

26

27

25.8

26.1

26.2

26.1

25.7

  24.4

23.6

   23.3

 22.6

21.7

21.5*

 

 

 

 

 

Girls 6-17

0.5

0.4

0.4

0.6

0.7

0.7

0.8

0.7

0.6

0.7

0.6

0.6

0.6

  0.5

 0.6

 0.8

*1.0

Boys 6-17

2.6

2.4

2.5

2.8

3.2

2.9

3.4

3.2

3.0

2.8

2.3

2.1

1.9

  1.8

 2.0

 2.2

*2.2

Total Juniors

3.1

2.8

2.9

3.4

3.9

3.6

4.2

3.9

3.6

3.5

2.9

2.7

2.5

  2.4

 2.7

 3.0

*3.2

 

 

 

 

 

 

26.1

26.1

29

29.8

29.9

30.6

29.8

30.0

29.8

29.5

28.6

27.1

26.2

 25.7

 25.3

24.7

24.7

 

 

*asterisk in 2014 numbers are Berkley estimates derived from National Golf Foundation reports AND

the National Golf Foundation always cautions about drawing too many conclusions from small increases or decreases 

in the numbers because could result from sampling errors.

BUT HERE IS MY CONCLUSION (UNTIL FURTHER NUMBERS ARE RELEASED)  

THE NUMBER OF WOMEN AND GIRLS PLAYING GOLF IN THE U.S. IS INCREASING.  

WHY?  STAY TUNED.  ANALYSIS WILL FOLLOW UPON NGF RELEASE OF ANNUAL 2014 PARTICIPATION REPORT.

For a good summary of the what women can do to increase participation, see my article "Advice to Women Golfers" in the Articles Tab on this website.

Looking at the bigger picture:  the number of women golfers IN THE WORLD is probably increasing.  The LPGA -- especially the LPGA Tour -- is now a uniquely global tour. It is attracting women golfers and fans particularly in Korea, Thailand, Japan along with Spain, Norway and Sweden, where women's golf has always been strong.  

 

FROM MANELE BAY, LANAI, HAWAII...December 2015

Nancy Berkley and Director of Golf, Scott Ashworth, give a THUMBS UP! for the Manele Bay golf course on the Hawaiin island of Lanai a short distance from its neighbor island of Maui.  Manele Bay is a one of Jack Nicklaus' "signature" courses featured in the new book "A Golden Eighteen" by Roger Schiffman that highlights Nicklaus' favorite designs.   The Manele Bay course is a part of the Four Season Resort Lana'i.  Expect more grandeur as the entire island was recently purchased by Larry Ellison, retired CEO of Oracle.  The island also has an upper course that floats in the clouds which is currently undergoing  restoration planning by Nicklaus.  The Manele Bay course was built by Jack as a challenge for good male golfers, but the red tees -- and some white tees -- make the course very playable for women golfers of all skill levels. More to follow in a future article on www.cybergolf.com/womensgolf about why women will enjoy this beautiful golf challenge and experience.


SUZY WHALEY MADE HISTORY AS FIRST FEMALE OFFICER OF PGA OF AMERICA BOARD OF DIRECTORS.   Suzy Whaley was elected November 22, 2014 to the position of Secretary of the PGA of America Board of Directors, making her the first female officer of The PGA in its almost 100 year history.  See my article:  "It's About Time for Whaley" at www.cybergolf.com/womensgolf.

And Suzy Whaley's new position on the PGA Board makes it to my History of Women's Golf Timeline (click "HISTORY TIMELINE" tab on left side of page.)  Suzy's election followed closely the Shakepup on the PGA of America board... read on.



NANCY BERKLEY ADDRESSED OVER 400 MEMBERS OF THE PGA CAROLINA SECTION

AT ITS ANNUAL CONFERENCE:  FEBRUARY 17, 2014, IN GREENSBORO, NC. 

MESSAGE:  THE PGA OF AMERICA HOLDS THE KEY FOR GROWING THE GAME IN THE U.S. ESPECIALLY FOR WOMEN GOLFERS.  A COPY OF THE PRESENTATION CAN BE FOUND ON THE "CPGA" TAB.
 


 

GENDER DISCRIMINATION -- Is it holding back women from the game?
Are women treated fairly and legally on the golf course?  A warning to private clubs that they must stay "private" under state law in order to maintain gender-based tee times and events. 


Gender Discrimination is in the news again.. and it's not about Augusta. Recently, a husband and wife jointly sued the Plainfield Country Club in New Jersey because prime tee times were not open to both men and women.   A major issue will be whether the Plainfield Country Club which considers itself a "private club" and a recognized PGA Tour venue is in fact a private club.  The plaintiffs argue that because Plainfield holds major televised tournaments  and because they have one nine-hole course open to the public, they are a public club and subject to the anti-discrimination laws of New Jersey.  That would require that there be no gender-based tee times. Would it still be okay to have women and men's tee times during the week?  Could there be special group golf lessons and clinics just for women?  This is a case to watch.  

The UnitedStates Golf Association (USGA) conducts both the US Open and the US Women's Open.  Historically, although the US Open appears to be open to women as well as men, I decided to check it out.  A female has never qualified or tried to qualify for the U.S.Open.  That made me ask:  Is the Open really "open" to female golfers??  See my article about gender discrimination and gender opportunity.The dilemma of providing an environment where women are encouraged to learn and play the game without feeling intimidated is at the core of the dilemma.  See:  www.cybergolf.com/womensgolf for my my June 5, 2013 article titled:  "Gender Discrimination in Golf - Heads Up."
 

 
DO YOU WISH THERE WAS A "OLD-FASHIONED" 
MAGAZINE JUST ABOUT WOMEN GOLFERS AND WHAT THEY ARE DOING?  FORGET IT!  
 
THE BEST WAY TO KEEP UP WITH THE NEWS IS REGISTERING FOR A FREE EMAIL WEEKLY NEWSLETTER 
 
REGISTER FOR THE FREE
-- LPGA WEEKLY E-NEWSLETTER.  Go to the  www.lpga.com website to register.
--"GOLFFORHER.COM" WEEKLY NEWSLETTER.  Go to the www.golforherwebsite.com and register for newsletter.
     --"WOMENSGOLF.COM.  Not just the news but the views as well in this rapidly growing resource for women golfers.

FOR GIRLS GOLF, SEE LPGA-USGA GIRLS GOLF PROGRAM on the www.lpga.com page and register for Girls Newsletter (it's great and girls love it.)
Advice to Adults Taking Kids to Golf Tournaments:  Observations of the U.S. Open at the Olympic Club. It's about Youth and the Future of the Game.

Click www.cybergolf.com/womensgolf   Here's the photo of me with my two grandsons, Coby and Alex at the Open.  We spent about four hours there (including lunch) -- that's about the limit for a 9 year-old and 7 year-old.  But we saw and experienced five essential events at the Open that will keep the boys coming back to the game and to tournaments.  A reminder that at most golf tournaments, children and juniors under the age of 17 are admitted free when accompanied by an adult ticket-holder is accompanied by an adult.
WEBSITE RE-DESIGN..
 
THE FOLLOWING ARTICLES NOW APPEAR ON THE "CYBERGOLF ARTICLES" TAB ON LEFT BAR:
 
DO YOU UNDERSTAND THE PENALTIES FOR SLOW PLAY IN THE LPGA, PGA AND USGA TOURNAMENTS?  TAKE MY SIMPLE TRUE/FALSE TEST.  Then you will understand what happened in the semi-final match of the LPGA Sybase Championship on May 20, 2012 between Morgan Pressel and Azahara Munoz.FALLOUT FROM THE MASTERS.
 

 
WOMEN'S GOLF & BREAST CANCER - WHAT CHARITY TO SPONSOR?  Lots more choices!

It's that time of year when courses in the South begin their plans for next seasoon and courses in the North start the season.  Sure to be a topic is the "charity" tournament that many women's associations at clubs sponsor in support of breast cancer research and treatment.  The announcement by the Susan G. Komen Foundation regarding its support of Planned Parenthood's breast cancer detection programs made some courses rethink their designated charity.  The fallout is that women are considering charities other than the Komen Foundation for their breast cancer charity golf tournaments.  The above article and an earlier article ("More Choices for the Cure") are both on cybergolf.com/womensgolf  and offer a broad survey of charities aimed at funding breast cancer research, detection, treatment, and providing educational information.    The LPGA led the way in 1992 when it became the first professional golf association to officially sponsor a charity -- the Susan G. Komen Foundation.  I have no doubt that women golfers will continue to follow the lead of the LPGA and support organizations and charities who seek the cause, treatment and cure of breast cancer.


 HOW TO HANDICAP A 12-HOLE TOURNAMENT WHEN PLAYERS ARE PLAYING DIFFERENT HOLES?

Try a 12-hole round?   It's trendy and is currently being promoted by Jack Nicklaus.  But what if players are playing a different set of 12 holes?  How can that be a single tournament?   The question:  How can you handicap a 12-hole tournament?  See my article onwww.cybergolf.com/womensgolf




"TEE-IT FORWARD" -- MAKING GOLF EASIER AND MORE FUN IN LESS TIME -- WILL IT HELP??? 

CHANGE CONTINUES ON THE HORIZON FOR WOMEN GOLFERS.  THE PGA AND USGA HAVE ANNOUNCED A "TEE IT FOWARD" INITIATIVE.  THE INITIATIVE WILL APPLY TO BOTH MALE AND FEMALE GOLFERS.  BUT IT WILL FORCE COURSES TO ASK:  ARE MY FORWARD TEES FORWARD ENOUGH?  SEE MY ARTICLE ABOUT FORWARD TEES IN A REVIEW OF A DOZEN COURSES IN COLORADO AND UTAH. SEE www.cybergolf.com/womensgolf. 

And another new initiative is "Connect With Her" led by Donna Orender and Suzy Whaley which is an outcome of the PGA of America's strategic study conducted by the Boston Consulting Group this past year and presented at Golf 20/20 (see reference to article about Golf 20/20 below) .  One of the high-priority goals of the Connect With Her program is to train and certify more female PGA golf professionals.  Bravo! and Brava!   Watch for my article about Liz McCabe, an intern at Beaver Creek Golf Club in Beaver Creek, Colorado and future member of the PGA of America:  "The Future of the PGA is Liz"

The GET GOLF READY program offered by many courses features learning the game in five affordable lessons.  The program which was initiated by the Golf 20/20 Conference is now managed by The PGA of America.  see www.playgolfamerica.com for more information.

CHANGE CONTINUES ON THE HORIZON FOR WOMEN GOLFERS.  THE PGA AND USGA HAVE ANNOUNCED A "TEE IT FOWARD" INITIATIVE.  THE INITIATIVE WILL APPLY TO BOTH MALE AND FEMALE GOLFERS.  BUT IT WILL FORCE COURSES TO ASK:  ARE MY FORWARD TEES FORWARD ENOUGH?  SEE MY ARTICLE ABOUT FORWARD TEES IN A REVIEW OF A DOZEN COURSES IN COLORADO AND UTAH. SEE www.cybergolf.com/womensgolf. 

And another new initiative is "Connect With Her" led by Donna Orender and Suzy Whaley which is an outcome of the PGA of America's strategic study conducted by the Boston Consulting Group this past year and presented at Golf 20/20 (see reference to article about Golf 20/20 below) .  One of the high-priority goals of the Connect With Her program is to train and certify more female PGA golf professionals.  Bravo! and Brava!   Watch for my article about Liz McCabe, an intern at Beaver Creek Golf Club in Beaver Creek, Colorado and future member of the PGA of America:  "The Future of the PGA is Liz"

The GET GOLF READY program offered by many courses features learning the game in five affordable lessons.  The program which was initiated by the Golf 20/20 Conference is now managed by The PGA of America.  see www.playgolfamerica.com for more information.

SHOULD COURSES BE SHORTER FOR WOMEN GOLFERS?  Arthur D. Little and his wife Jann Lemming think so!!
SEE THE 2015- RECENTLY RELEASED PGA REPORT OF THE ARTHUR D. LITTLE STUDY ON  www.golfforher.com 

See ARTHUR AND JANN'S STUDIES ON www.golfwithwomen.com.  The website promotes women's golf and is published by two experts:  Arthur Little and his wife Jann Lemming who used their own golf course to validate their theories.  Prominent among their suggestions is making the forward tees much much shorter.  They site the new 4200 yard set of tees at the Old MacDonald course at Bandon Dunes. 

I have been playing many courses this past summer in Colorado and Utah from the shortest tees and trying to decide whether tee length itself is what makes a course "women friendly".   They site the new 4200 yard set of tees at the Old MacDonald course at Bandon Dunes.   My initial conclusion is "yes" but there are a lot of ts.  In order to understand how tee length affects enjoyment of the game, women must understand the "slope" and "rating" of courses.   The Little's new website also will highlight "best practices" for growing women's golf.  The problem is that these best practices have been known for over two decades -- since Nancy Oliver founded the Executive Women's Golf Association in 1990.    The PGA of America also promotes best practices ideas and lists for its members on the members' site.  (Click my "Best Practice" tab which I modestly think is one of the best sources for best practices.)  It's not "best practices" that we need; we need the "best" golf professionals who are the gate-keepers at every course women play at.  FOR STARTERS:  EVERY GOLF COURSE SHOULD HAVE A VERY VISIBLE 50-YARD MARKER

BERKLEY TRAVEL:

TAKE A GOLF VACATION TO...
A NEW GOLF DESTINATION: :  Southwest Tuscany -- the Maremma region
See my  website  www.golfergirlcareers.com which includes the five interviews I did for Golfer Girl Magazine with women who played golf as a junior and how golf shaped their profession, jobs, career and life.  Any parent who wonders why their daughter should learn to play golf, will enjoy reading these interviews.  The interview with Jane Broderick  is also on golfergirlcareers.com.

Sad but true, Golfer Girl Magazine will no longer be published.  See the website http://www.golfergirlmagazine/ .com which will remain on online and will archive former issues.  All of the back issues are on line and girls and their parents will enjoy reading all the fun articles.   I was proud to be chairman of the Advisory Board and to worked withe the Hooton family for the past several years.  (More will follow about how Libby, Courtney and Chloe Belle are doing).

 www.golfergirlcareers.com  CAREERS IN THE GOLF INDUSTRY FOR JUNIOR GIRLS.    Every issue contained a "Careers in Golf" interview where I interview a woman who played golf seriusly as a junior and now uses golf in some other career -- other than golf professional or tour player. The first interview I did featured a landscape architect. Then came  a golf clothes designer, a golf magazine editor and this latest issue contains an interview with Eunice Cho, the founder of Bonjoc Ball Markers.   The most recent issue featured a golf course superintendnent who began her career as a tournament golfer -- but then had to take a detour because of a back injury.  My interest in careers in the golf industry goes back a long way.  I wrote the book "An Insider's Guide to Carreers in the Golf Industry" almost a decade ago for the National Golf Foundation.  It still is a classic and portions will be adopted and adapted for a revised www.junior links website to be published this spring.
 


$$$  It's not a mystery:  Seven Simple Rules:  How to Advertise to Women? $$$

Rule 1:  Include a photo or drawing of a female golfer.   A picture is worth a thousand words.

Rule 2:  Use the word “women” as many times as possible.  Many times women think a program is just for men.

Rule 3:  Include beginning and ending time of the program.  Women are busy and they must know the schedule!

Rule 4:  Make it clear what skill level is required.   Especially include beginner golfers.  Women think they are "beginners" forever.

Rule 5:  Convey a “social” and “fun” experience.  Yes, some women golfers like competetion, but most don't.

Rule 6:  Provide free rental equipment if you are starting a program for beginners. 

Rule 7:  Offer value. 


Remember:  You can use the Free Help Line to ask Nancy a question about your advertising




BEST PRACTICS TO ATTRACT AND RETAIN WOMEN GOLFERS
Want to know what makes a golf course "Women-Friendly?  See
BEST PRACTICES tab on side bar and an easy to use check list.


 

CALL TO ACTION FOR WOMEN GOLFERS: GET INVOLVED.  It's that time of year, whether north, south, east west when another "season" of women's golf begins at most golf clubs.  This is your chance to get involved and make your opinions known.  I get quite a few "Dear Nancy" emails that complain that their golf professionals are just not interested in increasing the number of women golfers.  Don't tolerate it. There are only a handful of courses in the entire country that are so financially secure that they do not have to worry about more rounds and lessons.... and your course is probably not one of them.  My advice is to form a small group of about three women that other women respect and take your grievances "higher."    Yes, go over the head of the golf pro to the manager of club president.  If you don't have a women's golf group helping plan tournaments, this is the year to start one - officially or unofficially.  Read my article "Advice to Women Golfers"  (find it on the side bar under "Articles.")   And also look at the

"Best Practice List" and share it with your golf professional and other women golfers.  

 

"Nancy, thank you for your wonderful presentation.  I only wished my entire golf shop staff had been there to hear you."
-- Jeff Hoag, Owner/Manager, Scott Lake Country Club, Comstock Park, MI  (from Michigan Golf Course Owners Annual Conference) 

To purchase Nancy's book:  Women Welcome Here! A Guide to Growing Women's Golf, from the National Golf Foundation ($50), click  http://secure.ngf.org/cgi/catalogsearchdetail.asp?ITEMNUMBER=99GCM14&CategoryIDword=women



THIS WEBSITE IS ALWAYS BEING UPDATED, AND YOUR SUGGESTIONS ARE ALWAYS WELCOME.  IT IS A COMPREHENTISVE WEBSITE THAT WILL HELP YOU UNDERSTAND HOW TO REACH THE WOMEN'S GOLF MARKET.  

Although most writers and observers are concerned with "who" makes the team, my concern is "how" the Captains create the emotional foundation that inspires a team to perform at their their very best.... when only the very best performances win.   Watch for my coverage and analysis.  (see my Cybergolf Articles on "Why Team USA Lost the Solheim Cup" (in 2013) and my article about why the U.S. men's team lost the Ryder Cup in 2014.   

Nancy - Consulting services for female golfers and golf resorts.