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TABLE OF CONTENTS


Comprehensive self-help book available for golf professionals, golf facility managers, event planners, and women's associations about how to grow the number of women golfers and rounds and revenues.  Foreword by former President of The PGA, Commissioner of the LPGA and Suzy Whaley LPGA and PGA Professional.  Published 2003 by the National Golf Foundation.  Available from www.ngf.org ($50 non members)  http://www.ngf.org/cgi/catalogsearchdetail.asp?ITEMNUMBER=99GCM14&CategoryID=13&Keyword=  and www.ngcoa.org (special pricing) and www.graa.org. 

TABLE OF CONTENTS

About the Author

Acknowledgements

Foreword
M.G. Orender, President of The PGA of America
Ty Votaw, Commissioner of the LPGA
Suzy Whaley, PGA and LPGA Professional

Chapter 1 About This Book

Chapter 2 Just the Numbers  [Key Definition and Numbers; Snapshot of Women Golfers; More Numbers; Important Events in Women's Golf; Who's Who in Growing the Game]

Chapter 3 Understanding Women Golfers as Customers

Chapter 4 In the Beginning …. Those First Lessons [twenty pages of examples of best practices in beginning lessons for women including group lesson formats]

Chapter 5 More Lessons on the Course [chapter includes: examples of how to provide on-course experiences to new golfers to help them transition from the lesson tee]

Chapter 6 Beyond Lessons – Helping Women Find Playing Partners and Games

Chapter 7 Tournament Formats That Work for Women

Chapter 8 Marketing Tool Kit [chapter includes: explanations of the difference between marketing and sales; examples of good marketing materials; sample press releases]


Chapter 9 Targeted Markets - Special Segments

Working or “Busy Women”
Senior Women
Mothers and Babies
Junior Golf
Family-Focused
Adults Only

Chapter 10 Let’s Go Shopping
Spending Statistics
Ideas for Building Revnue

Chapter 11 Advice to Women Golfers
(And It’s Not How to Hit the Ball)

Appendix Marketing Examples [PAGES 137-191 - advertising and promotion examples]