OVERVIEW OF CONSULTING SERVICES OFFERED
FOR GOLF COURSE OR RANGE FACILITY
STEP 1 -- TOUR FACILITY AND COURSE
Evaluate pro-shop and locker room from the standpoint of women customers (preferably without advance notice)
Evaluate course conditions, tees, score card, rangers and bag room, rest rooms and other golf course amenities for women.
STEP 2 – GATHER FOLLOWING INFORMATION FROM STAFF (EITHER PERSONAL INTERVIEWS OR FROM WRITTEN QUESTIONNAIRES)
REVIEW:
Current women customers by ages, golf skill level, rounds played, revenues (including junior golf programs)
Lesson offerings for women - practice tee and playing lessons
Tournament program for women golfers
Opportunities for women to find playing partners
Internal and external communications to women
Current promotional materials and marketing to event planners
Competitive facilities
Interviews with members of the women's association (if appropriate)
STEP 3 – MARKET ANALYSIS
Using demographic and market materials provided by the facility or through Berkley Consulting Research, identify market in terms of location and potential customers and marketing partners
STEP 4 -- WRITTEN EVALUATION AND RECOMMENDATIONS
Strengths and weaknesses of current programs for women customers
Opportunities in current segments or in new segments and programs
Recommendations
a) Suggested new or modified programs to improve retention or acquisition of new customers
b) Programs prioritized for difficulty to implement, cost, effectiveness,
c) Working with staff, set base line measurements and goals
ADDITIONAL SERVICES
WORK WITH STAFF TO DEVELOP PUBLIC RELATIONS PROGRAM
DEVELOP ADVERTISEMENT CAMPAIGN
CONDUCT STAFF TRAINING SESSIONS
Note: All proprietary and non-public information gathered will be treated as confidential.
Please call for fee estimates. For on-site consulting, fees range generally from $500 to $1000 with reimbursement of travel expenses. In some cases, consulting does not require on-site visits. Use the FREE HELP LINE tab on this site to ask questions.
